ESPN 2 is the station that has been showing the most World Cup games here in the U.S. Outside of Univision, I imagine that ESPN 2 has the bulk of hispanic viewers right now. I was pretty sure that ESPN was aware of this and had altered their advertising according (I was seeng a lot of boxing ads). But now I am fucking sure that ESPN is on the ball, as they have altered their normal programming to accomodate the latino audience. I just same something on ESPN 2 after the Germany game (great fucking game with a stoppage time goal to win it for the germans) that I thought I would never see: the Dominoes Championships being held in the Hilton in Las Vegas. I shit you not kiddies, ESPN has decided to air Dominoes in an attempt to hold onto the hispanic audience they have picked up for the world cup. The show looks almost exactly like TV poker, where you get to see each players hand, and much to my delight they aren't playing 5's, but real dominoes instead. There's even partners. Of course, everyone in the finals is hispanic, and a majority of the interviews were in spanish with english subtitles. Is this as obvious a ploy to trap latinos into watching more ESPN commercials, or am I just being paranoid?